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Author Archives: Michael Soininen
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Web Copywriting With Punch – Quick Bite
I’ll say it – copy is the most important part of your marketing communications. There, that feels better, it’s off my chest. But seriously, what if I told you that good web copywriting will act as your personal, ever devoted … Continue reading
How Do You Hire For Copywriting Projects?
Copywriting is the practice of crafting together words, in order to engage a reader, and then compel them to act in some way. After securing a project, I sometimes wonder out of curiosity, what it was for the client that … Continue reading
Make it Emotional – Copywriting to Sell Your Services and Products
I’ll say it – copy is the most important part of your marketing communications. It acts as your personal, dedicated salesperson working 24/7 to promote and sell your business. Although other forms of multimedia may be impressive, it is the … Continue reading
9 Recommended Books – Copywriting, Creativity, Success and for Reference
This list is obviously based on personal preference (and not in any special order). I may well have neglected some of your favourites. Feel free to leave a comment about a book that has taken your fancy or that you … Continue reading
Website Copywriting: Pages You Need To Include On Your Website
In recent years, owning a website to advertise your business has become critical. Inexpensive to set up, this online medium grows by the day, allowing your business to reach millions of potential clients. Just as there are the essential components … Continue reading
The Psychology of Success
In this day and age, competition is fierce; whether participating in sport, on the Wii with friends, or in business – especially in business. Programmed from an early age, it becomes engrained in us. Survival of the fittest? Maybe, but … Continue reading
9 Quotes From Great Business and Political Leaders
It has been a day of reflection, and I thought that I would let some of the greats do the talking. I feel that these quotes are relevant to both business (including copywriting), and life in general. Get inspired… Steve … Continue reading
SEO Your Web Site to Get Noticed: 7 Points to Consider
Search Engine Optimization (SEO) Would you like to see your business web site appear on page # 1 when typing it in to your favourite search engine? The fact is that 93% of internet users don’t look past the first … Continue reading
Web Content is King: 9 Tips for Successful Web Copywriting
Writing web copy is not as hard as it may look. Follow some simple guides and you will be generating compelling, focussed copy in no time! 1] Good quality content and benefit-driven copy. Web copy needs to address the questions and … Continue reading
The Right Copywriter For You
In a society that is bombarded with information, it’s important when advertising to ensure that every word counts. The copy (writing) should engage the reader, deliver a message and compel potential customers to act. Sure, everyone can write but not … Continue reading