Copywriting glossary

• Advertisement - An 'ad' is a public promotion of a product or service.




• Affiliate program - A promotion tool designed to help sell a product or service by recruiting affiliates that are rewarded or receive commission for each sale of your product or service they generate.




• Brochure - A booklet or pamphlet that is used to provide information or advertise a product or service.




• Collateral - Printed material that advertises a business and its products and services.




• Copy - The written text found in advertising, marketing and promotional materials.




• Copywriter - A writer of copy.




• Content Writer - A copywriter who writes copy for the web. Also known as a web copywriter or website copywriter.




• Direct mail - Advertising that goes straight to the targeted customer via postal mail service.




• E-commerce - Electronic commerce. Business transactions that take place over the Internet.




• FAQ - Stands for Frequently Asked Questions.




• Freelance - A copywriter that works for themselves.




• Keyword - Pertains to SEO (see below). Popular key-terms related to your website.




• Landing page - The page your website visitors 'land' on or arrive at once they click your website link.




• Meta-tags - HTML code in your web site that includes keywords to help search engines rank your site.




• Newsletter - A report giving news of interest to a select group of people (usually people who sign up to receive it).




• Portfolio - A sample of work that has been created by a copywriter. Used to show prospective clients.




• SEO - Stands for Search Engine Optimisation and relates to the activities that contribute to a website ranking highly.




• Site Designer - The creator of a web page or entire site of web pages.




• Sitemap - A web page created to help users navigate your web site. A useful listing that resembles a book index. Find out more about google sitemaps.




• Web copy - The written text found in online advertising, marketing and promotional materials.




• Web copywriter - A copywriter who writes copy for the web.