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FAQ
- I'm new to this, what exactly is copywriting?
- What is SEO copywriting?
- What is web copywriting?
- What is advertising copywriting?
- How do we start?
- What is the process for getting copywriting done?
- I'm not sure what I want, how can I find out?
- How much does copywriting cost?
- What's the point of getting professional copy?
- How do I pay?
I'm new to this, what exactly is copywriting?
Basically, 'copy' is the word used to denote the words you read or hear that aim to sell a product. These words can appear via websites, billboards, magazines, radio, TV and many other forms. Copywriting is the act of writing copy.
What is SEO copywriting?
SEO copywriting is the strategic placement of keywords and/or expressions that are relevant to your business throughout the body of copy. These keywords are favoured by search engines and contribute to your site getting ranked well.
What is web copywriting?
Web copywriting or web content is any writing you see on web sites. What you are reading now is web copy.
What is advertising copywriting?
Advertising copywriting is used to advertise a company's products and services. You can find advertising copy in magazines, newspapers, billboards, radio and TV commercials etc.
How do we start?
If you have an idea of what you want, then great. If not, no problem. Feel free to email or phone through your requirements, no matter how vague (however, the more info, the better). Then, if required, I will get back to you for further details to flesh out your exact requirements and prepare a proposal.
Some things to think about include the project type (whether you need web copy, a newsletter or brochure etc), the number of pages required, the number of words you would like, the size of the work piece (if advertising for print) and any other relevant information. This proposal will include these project details, my commitment to you, delivery time, terms and conditions, and a quote. Remember, if you are unsure about any of the above, I would be happy to discuss and advise.
What is the process for getting copywriting done?
We will start by completing the step above. From there, a signed off approval form and a 50% initial instalment is required.
I will need to ask you a number of questions pertaining to your business operations including what you offer (your products and services), your Unique Selling Proposition, the benefits of your products and services over your competitors, your target market, the tone of language you prefer and any information materials that you may be able to pass on to me.
I will have your first draft completed within 10 days. You will then need to complete your review process. I offer two revisions as a part of the quote so if changes are necessary, I can modify the copy further to meet your requirements.
I'm not sure what I want, how can I find out?
Contact me! I'm happy to discuss any of your ideas and what may be suitable in the way of marketing materials and approaches.
How much does copywriting cost?
This depends on a number of factors including the page count, words per page, time involved etc. I will happily prepare a fixed price quote for you, tailored to your project. Find out more by contacting me.
What's the point of getting professional copy?
Professional copy can be the difference you've been looking for in getting your business more noticed. People are in a hurry. They want information now and filter information they come into contact with by asking themselves 'Who cares, how does that benefit me?'.
Clear, well written copy compels the reader to act. As a business, you want to increase traffic to your site, phone calls to your office and quotes for your products and services. To engage the potential buyer, you must exude credibility, professionalism and help them understand why you should be their number one choice.
How do I pay?
There are a number of payment options available to you including Direct Deposit, Cheque and PayPal. Please note with PayPal that if you wish to use a credit card, you do not need a PayPal account login.
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Contact us
If you have any further questions that you would like answered, please contact Michael on michael@michaelsoininen.com or 0404 942 266.